Hi, I'm Aru.

I'm a brand and innovation strategist and founder living in Brooklyn. I help brands see around the corner, imagine what's next for the business, and define how they want to show up in the world — from shaping young brands and repositioning legacy ones, to launching new products, services, and experiences that move culture and drive business impact.

I've done this for 12+ years, across three continents, and in wildly different contexts — brand and product work at agencies like R/GA, Proto, and Fahrenheit 212, pre-sales growth strategy inside Salesforce, and creative strategy at design agencies early in my career. That range has become a superpower. Along the way, I've partnered with senior executives at Fortune 50 companies (Bain Capital, Google, Samsung, Walmart, Pepsi, Estée Lauder, Allergan), high-growth scale-ups (CareEvolution, athenahealth), and disruptive startups (Legends).

I'm most energized by work that gets me thinking about the future through a new lens, especially at the intersection of culture and emerging technology.

Right now, I split my time between client work and building Hormonal— an AI-driven women's health platform focused on nutrition and hormonal wellness. It's personal, scrappy, and born from my own experience navigating what felt like an impossible gap in care. It keeps me grounded in the real role, potential, and limitations of AI.

I'm always up for connecting with people who are building something that matters. If you're trying to see around corners, build something bold, or just want to talk through a big idea — let's connect.